This glossary is about learning and knowing very well the concepts that can be part of graphic design, based on the web page "How to Use Colors in Graphic Design for Impact"
Background
Noun
The area or scenery behind the main object of contemplation, especially when perceived as a framework for it.
Example: Chess figures on a dark BACKGROUND with smoke and fog.
es: Fondo
Banners
Noun
A long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.
Example: Many expressed their anger through BANNERS and placards while at the protest.
es: Pancartas
Brochure
Noun
A small book or magazine containing pictures and information about a product or service.
Example: The Centerville & Southwestern Railroad BROCHURE for the 1969 season. This was the first year of operations over the new line to Paradise Valley over the Foulerton Brook high bridge.
es: Folleto
Business Cards
Noun
A small card printed with one's name, professional occupation, company position, business address, and other contact information.
Example: Thanks to your BUSINESS CARD, I was able to find you.
es: Tarjetas de Presentación
Create
Verb
Produce a certain thing based on their artistic, imaginative or intellectual capacity.
Example: With murals can CREATE an original decoration of the room.
es: Crear
Decorate
Verb
Make (something) look more attractive by adding extra items or images to it.
Example: Use these pictures to DECORATE the desktop of your computer.
es: Decorar
Design
Noun
Decide upon the look and functioning of (a building, garment, or other object), by making a detailed drawing of it.
Example: Use a single, simple DESIGN to convey the message clearly.
es: Diseño
Emotion
Noun
Instinctive or intuitive feeling as distinguished from reasoning or knowledge.
Example: It was a moment of great EMOTION, and she wept.
es: Emoción
Graphic
Noun
Relating to visual art, especially involving drawing, engraving, or lettering.
Example: For this you can include GRAPHIC material: videos, photos, diagrams.
es: Gráfico
Logo
Noun
It serves to represent a certain organization or company through a visual image that can be easily understood and recognized. A logo typically involves symbols, stylized text, or both.
Example: Then, Apple iTunes rapidly move to reinforce their brand identity by showing their classical apple LOGO and iPod trademark on their website and software.
es: Logo
Message
Noun
A significant point or central theme, especially one that has political, social, or moral importance.
Example: The MESSAGE he conveyed was one of compassion and mercy.
es: Mensaje
Social Media
Noun
Websites and applications that enable users to create and share content or to participate in social networking.
Example: And share on Facebook, Instagram, Twitter or other SOCIAL MEDIA.
es: Redes sociales
Target Customers
Noun
Is defined as the specific group of consumers who are the focus of a company's advertisements.
Example: The first task that any organisation needs to understand before demonstrating a marketing orientation is to understand who their TARGET CUSTOMERS are. Consumers who purchase goods for their own personal use go through a different process to customers who are purchasing on behalf of a company.
es: Cliente Objetivo
Text
Noun
The main body of a book or other piece of writing, as distinct from other material such as notes, appendices, and illustrations.
Example: The main body of TEXT was written using font size 20, because the object is small enough so hat people would look at it from a relatively small distance, therefore font 20 would be enough. In terms of type of font, I chose a fairly simple form, to make the TEXT easier to read, but a different from usual Times New Roman.
es: Texto
Website
Noun
Collection of web pages and related content that is identified by a common domain name and published on at least one web server.
Example: Here you can find some articles from our old WEBSITE.
